Last week we blogged about the types of colour referencing guides and formats available for you to use when referencing colour.
This week, part 2 sees us look at the types of media these reference guides use, and how that may affect your choice of reference guide.
You may see reference guides being described in the below ways:
Coated - This means the paper which the colours are printed on has a surface coating so that the inks sit nicely on the paper. This results in a vibrant, bold printed colour.
Uncoated - A more ‘natural’ feel than coated media. It is easier to write on, but colours appear flatter due to the ink being absorbed by the paper.
Newsprint & Recycled - This is a lower grade of paper which normally produces a ‘dirty’ or off-white colour. The paper itself has a high-level of ink absorbency producing dull, muted printed colour.
Which one should I go for?
As you can imagine, it depends on what the guide is required for. Generally, Coated guides are the most popular due to their vibrancy. However, Uncoated guides will probably give you a better reflection of what you can expect to be printed out. Newsprint/Recycled media will be best suited for newspaper adverts, which normally require CMYK 4-colour prints.
The sort of print processes – or paper – you are using may also determine which colour reference guide to go for. So what printing processes are there?
Types of Print Process
CMYK 4-Colour - A range of colours can be achieved through printing a combination of Cyan (C), Magenta (M), Yellow (Y) and Black (K) which combine and mix on the paper during the print process. The resulting colours aren’t high on vibrancy, but the CMYK 4-colour process is required for the reproduction of photographic type images, or multiple flat areas of colour. CMYK prints are made by printing a mixture of coloured dots which blur to produce the desired colour.
Spot Colour Printing - In this method, inks are mixed to achieve specific colours before they are applied to the printing press. Mixing ‘recipes’ are provided for the print companies alongside each colour reference, in this case, found in Pantone Formula Guides. Specially made Pantone mixing scales are also available to help the mixing process. Spot printing produces a cleaner, more consistent image than CMYK.
Textile, Plastic, Paint… - Unlike printing ink onto paper, colouring textiles, plastics and other materials have far more variables. For such processes, rather than colour recipes being created, manufacturers of the raw materials are certified for producing pre-colour specified materials.
Is there anything else I need to consider?
The final piece of the colour reference and print jigsaw is the visual assessment of colour afterwards. It is worth considering how the light and environment in which you review colours may affect how it looks.
You can read about viewing conditions and how they affect what you see in our blog post, here.