Monthly Archives: October 2014

RAL reveals why after almost nine decades they remain one of the world’s leading colour standards professionals

ral_gbRAL, the global market leader for colour standards, has today revealed why after almost 9 decades, they remain current and innovative in the architecture and design industries, with international distribution in over 40 countries.

RAL produce a range of colour charts, swatches, cards, fans, books and software for the professional and accurate selection and verification of colour for paint, interiors and design projects.

“We have succeeded for such a long time, because we make life easier for customers working in a wide variety of industries,” says Markus Frentrop, Global Head of Sales & Marketing at RAL.

“Due to globalisation and the fact that companies outsource many stages of their production processes, they need to ensure that a product is made of the same colour, even when the product parts have come from different parts of the world.”

“RAL makes communication about colour, much easier and more convenient. Everybody speaks “the same language” in terms of colour. If a colour is clearly defined by certain values, there is no room for misunderstandings” Markus continued.

RAL started to clearly define colour tones in 1927 with the launch of the first RAL colour chart, which consisted of 40 colours. The chart assigned numbers and names to each colour, creating a universal language. Today there are a total of 2,328 RAL colours, with RAL being the most used colour standard in the world.

RAL have expanded their colour range overtime to ensure they remain current and innovative. The RAL CLASSIC range today comprises of 213 colours that are available in gloss and semi-matt.

The following key milestones have significantly supported the RAL brand:

  • The launch of the RAL DESIGN range in 1993 provided a comprehensive palette of 1625 new colours
  • The launch of the RAL EFFECT range in 2007 added a further 420 semi-matt and 70 metallic colours
  • The RAL PLASTIC ranges were introduced in 2010, with 100 plastic chips matched to the Classic range and 200 chips for the Design range.

Color Confidence is one of the major distributors of RAL in the UK.

“For decades, RAL have been helping their customers to perform better in business and is still doing so today,” says Simon Prais, Technical Director at Color Confidence. “The long-term established availability of the RAL colour ranges is a key driver for many industries. People like the security of knowing they can rely on RAL to consistently provide them with the same colour’s over decades.”

RAL BOOKS are now available to complement each of the colour ranges. They are ideal for colour consulting, where colours are paired with descriptive words that illustrate a range of moods and feelings through colour.

For more information about RAL, visit: www.colorconfidence.com/ral

Color Confidence announces Digital Imaging Workshop

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Color Confidence, Europe’s leading supplier to the photography market, are hosting a Digital Imaging Workshop to teach both amateur and professional photographers how to get accurate colour from digital images. The event will take place at The REP in Birmingham on Wednesday 19 November and can be customised to suit a variety of needs.

The day comprises of a free morning session, with the option to book onto an interactive afternoon of activities and seminars (for a nominal charge of £10, which includes lunch and refreshments).

There will also be a trade and exhibition area open throughout the day where attendees can take advantage of exclusive offers and promotions from some of the world’s leading manufacturers, including NEC, X-Rite, DxO, EIZO, Macphun Software, Epson, Manfrotto and Tecco.

The morning session offers a seminar from Richard Curtis, Principal Solutions Consultant at Adobe, followed by insight into Andy Kruzcek’s approach to Fashion and Beauty photography. There will also be an exclusive preview of the latest imaging software from DxO.

The afternoon has three specific activities, with attendees having the option to choose two of the three sessions that best meet their needs. Activities include a Photowalk with professional photographer Andy Kruzcek and an Adobe workflow seminar with Richard Curtis. These intimate sessions will have a maximum of 15 people per group and allow attendees to gain greater insight into the guest speakers.

Alternatively, guests have the option to book specialist 1-2-1 training with vendors that will be exhibiting at the event. The technical specialists will be available all day to answer any questions or queries.

Color Confidence offer a range of professional training courses and consultancy services with packages to suit users of all levels, from individual photographers and imaging professionals, to large-scale publishing houses and multinational companies.

All attendees to the Digital Imaging Workshop will get automatic entry into a prize draw to win a brand new NEC monitor. The winner will be announced on the day.

For more information about Color Confidence, visit: www.colorconfidence.com. To register a place at the event, visit: diw.colorconfidence.com.