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Exceptional Colour: A PANTONE Case Study Written By Print Solutions

IMG_9790If you want to get your colour right – and make the most of it, then it is best to work with the experts.

Color Confidence is a leading Pantone supplier. As such it is in the enviable position to provide knowledge to customers about which guide is right for them. After all, with a comprehensive line of colour tools including guides, chip books, software and measuring devices, it has something for everyone whether printer, converter, designer and creative, marketing agency or brand owner.

Pantone components include the Pantone Plus Series for graphics and multi-media; the Pantone Formula Guide, a colour guide for designers, printers and decision makers, which features solid colour choices on both coated and uncoated papers; Pantone Solid Chips, which show colour in a convenient chip format that you can apply to artwork and digital files; and the Pantone Colour Bridge that shows process colour simulations of all solid Pantone colours – in a convenient side by side comparison format.

WHICH ONE IS RIGHT FOR YOU?

Understanding which product is right for your business may seem a little confusing. So, understanding how to choose the right Pantone product will help your creative processes – and here again Color Confidence can help.

The company provides this advice when it comes to the best Pantone products suited to you (although it is worth talking to Color Confidence and the team there will make sure you get the best for your business). Broadly:

IF YOU ARE A PRINTER OR WORK IN PREPRESS:

  • Solid colour products: Formula Guide, Solid Chips, Skin Tones;
  • Process colour products: Color Bridge, Extended Colour Gamut;
  • Solid effects products: Pastels and Neons, Metallics, Premium Metallics.

IF YOU ARE A GRAPHIC DESIGNER:

  • Solid colour products: Formula Guide, Solid Chips, Skin Tones;
  • Process colour products: Color Bridge, Coated Combo;
  • Solid effects products: Pastels and Neons, Metallics, Premium Metallics.

IF YOU ARE A PACKAGING DESIGNER:

  • Solid colour products: Formula Guide, Solid Chips;
  • Process colour products: Color Bridge, Extended Colour Gamut;
  • Solid effects products: Pastels and Neons. Premium Metallics.

IF YOU ARE A BRAND OWNER:

  • Solid colour products: Formula Guide, Skin Tones;
  • Process colour products: Color Bridge, Extended Gamut Guide;
  • Solid effects products: Pastels and Neons, Metallics, Premium Metallics.

IF YOU ARE A WEB DESIGNER:

  • Solid colour products: Formula Guide, Solid Chips, Starter Guide;
  • Process colour products: Color Bridge, Coated Combo, CMYK Guides.

112 NEW WAYS TO BE CREATIVE

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Pantone has recently added 112 new colours to its portfolio. The total count is now 1867 colours.

Branded as ‘New colours, new opportunities’, the refreshed, trend led palette serves as an important signifier of new ‘cultural and social influences on the overall movement of colour’. During product development, Pantone surveyed hundreds of designers across graphics, packaging, print and web design.

The findings indicated a desire for more ‘blushes, blues and neutrals’. This sits with the Pantone colours of the year for 2016 – 15-3919 Serenity and 13-1520 Rose Quartz.

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PANTONE case study written by Print Solutions magazine. This article can also be found in issue 27, page 28 of Print Solutions. Read more here