In celebration of Bates Motel, the contemporary prequel to the iconic film ‘Psycho’, PANTONE have team up with A&E networks to add a unique neon metallic shade of blue to their extensive range of colours.
The colour, named ‘Bates Motel Blue’, is a reference to the iconic Norman Bates, the main protagonist in Psycho whose favourite colour is the exhilarating shade of blue that was used to paint the iconic Bates Motel sign. Fans of the series will appreciate the symbolic nature of the colour, which is supposed to represent ‘truth’, whilst the show’s main themes are based upon mystery, lies and deceit.
The collaboration between PANTONE and A&E networks was a result of a desire to create a distinctive shade in a unique medium, in honour of this world renown pop culture icon. Considered the world’s most universally loved colour, the shade of blue used is meant to represent constancy and credibility, with users able to engage this colour with a character that holds a firm place in pop culture.
The Bates Motel Blue isn’t the first colour in the range with such a unique name, since PANTONE introduced the ‘Minion Yellow’ over two years ago, and have an eclectic range of colours with names such as ‘Fuzzy Wuzzy Brown’ ‘Razzle Dazzle Rose’ and ‘Macaroni and Cheese’.