Tag Archives: HDR

Nik launch HDR Efex Pro 2

After the success of HDR Efex Pro, Nik this July have launched HDR Efex Pro 2 – the latest version of their High Dynamic Range photography plug-in.

Experience all the power, control, and creative expression your camera has to offer with HDR Efex Pro 2.

This powerful tool enables discerning professional and amateur photographers to quickly create HDR images that range from exceptionally realistic to creatively stunning.

HDR Efex Pro 2 includes a wide selection of one-click visual pre-sets for incredibly fast results, advanced tone compression algorithms, multiple HDR styles, and U Point® technology for precise selective fine-tuning of colours and tonality.

The new plug-in features:

  • NEW Tone-Mapping Engine Colour rendering, natural results, with more control
  • NEW Merging Interface Previews of each exposure
  • NEW Ghost Reduction Improved ghost reduction algorithm ensures that artefacts created by moving objects are removed with a single click
  • NEW Chromatic Aberration Reduction Controls to reduce unsightly colour fringes where dark tones meet light tones
  • NEW Depth Control Helps counteract the flattened look commonly associated with HDR images
  • NEW History Browser Quickly compare previous edits to your final result or the middle exposure of a series

There are two ways to get HDR Efex Pro 2, direct from Nik Software, or as a free upgrade with the existing Nik Complete Collection packages, which you can view here.*

*UPDATE 27/07/2012

Y0u’ll now be able to purchase HDR Efex Pro 2 direct from us too… We’re expecting stock from early August, so get your pre-orders in now! Details can be found here

Friday round-up

We have a new website!

After a long re-design and technical process, we have a swish new website design up and running, which hopefully makes your experience shopping with us a lot easier!

our new web design

We like it a lot. We wanted to create something much cleaner to look at and easier on the eye whilst making navigation a simpler process. Although it has to be said this is just phase one of the redevelopment stage, there a pages still to do and future pages still to create, but we’re getting there! If you have any thoughts on the new design, what you like or what you don’t like as much, please let us know – we really value what our customers think in order for us to improve things.

After all, you’re the guys that have to use it.

Find of the week from me this week… Have you heard of QR codes? Try scanning this with your phone:

Did you get to our twitter page? I hope you did in any case! You might need to add an app to your iPhone or Blackberry in order to read them – although if you’ve got a Blackberry, you’ll probably find the reader within your BBM app. They’re big in Japan apparently, and they’re starting to become more popular here and in the States too – you might have seen them on your airline e-ticket to save you queueing at check-in.

You may well start seeing more of these from us in the near future, to help keeping in touch with us a lot easier. It basically means you can visit us from your phone, which we know you all want to do ­čÖé

Just the one link this week – still undecided about HDR? Take a look at this blog post giving 7 reasons why HDR is so good – it’s worth a read just for the photos…

Adam Borriello
Social media and marketing