Tag Archives: Website

Jargon [jahr-guh n, -gon] – noun

1)    Specialised language concerned with a particular subject, culture, or profession

2)    Language characterised by pretentious vocabulary or meaning

3)    Gibberish

Any or all indeed of those sound familiar in photography, design, print and colour management??

Having worked in the technology sector for most of my working life I have become accustomed to the jargon heavy influence of this business. In truth I expect whatever industry you are in the Three Letter Acronym (TLA) syndrome is pretty strong; but when you dive into the world of colour management it not just that there is the usual industry jargon and TLA’s, but to be honest even the real words seem a bit made up to me.

I remember walking into Color Confidence just over 5 years ago and being confronted by talk of ‘Spectros’, RIPs, RAW and metamarism. To be honest for some time I was wondering whether it was bit of an elaborate joke at my expense.

I find the use of Jargon interesting. The first and most amusing is the use of Jargon to prove how clever you are. Have you ever had a conversation with someone when every second word is a mystery to you and you end up feeling either entirely dumbfounded or just inadequate? I’m not sure it’s deliberate in a lot of cases; I just think we all get wrapped up in our own world sometimes and the application of these words and phrases just seems normal.

This often extends into the TLA monotony of people speaking in shortened words so much that they sounds like a text message being read out.

I for one completely understand the use of Jargon and why we look for shortened words and phrase – I mean who really wants to go round talking about Raster Image Processors all the time, when a RIP will do.

But, at the same time I think we all need to understand that if you’re new to this or just haven’t been in the loop for a while, you shouldn’t be shut out just because you don’t know what a word or phrase means.

I think the business we are in needs more good people and more people to understand it, and I think being simple in our use of language – or taking the time to explain when we are necessitated to use a horror word – can only help us all.

At Color Confidence we know that we have been guilty of this jargon sin in the past and will be in the future!

With this in mind we thought we’d do something about it…

Firstly:

Let’s hear from you… – what words are used all the time in this sector that you don’t understand? Maybe it’s in photography and people are always going on about CCD’s or stops or RAW. Maybe it’s in the design world, or maybe it’s something everyday that would be good for us all to know about!

Secondly:

Color Confidence is about to launch our very own Jargon Buster. It’s not live yet, but keep you eye out next week, when we kick things off with a selection of phrases and terms which we think could do with explaining. We will then update this on a regular basis with either a single new word every so often (maybe you have asked for one to be done), or a particular set of words relating to a subject.

So keep your eye out for the new Jargon buster and let us know which jargon you would like to see busted – we’ll give it our best shot!

Javan Bramhall
Marketing manager

Friday round-up

We have a new website!

After a long re-design and technical process, we have a swish new website design up and running, which hopefully makes your experience shopping with us a lot easier!

our new web design

We like it a lot. We wanted to create something much cleaner to look at and easier on the eye whilst making navigation a simpler process. Although it has to be said this is just phase one of the redevelopment stage, there a pages still to do and future pages still to create, but we’re getting there! If you have any thoughts on the new design, what you like or what you don’t like as much, please let us know – we really value what our customers think in order for us to improve things.

After all, you’re the guys that have to use it.

Find of the week from me this week… Have you heard of QR codes? Try scanning this with your phone:

Did you get to our twitter page? I hope you did in any case! You might need to add an app to your iPhone or Blackberry in order to read them – although if you’ve got a Blackberry, you’ll probably find the reader within your BBM app. They’re big in Japan apparently, and they’re starting to become more popular here and in the States too – you might have seen them on your airline e-ticket to save you queueing at check-in.

You may well start seeing more of these from us in the near future, to help keeping in touch with us a lot easier. It basically means you can visit us from your phone, which we know you all want to do 🙂

Just the one link this week – still undecided about HDR? Take a look at this blog post giving 7 reasons why HDR is so good – it’s worth a read just for the photos…

Adam Borriello
Social media and marketing